Ralph Mroz designed the Synchronous Marketing Process (SM)© model below. (SM is used by permission.) A model is a tool that systematically arranges an analytical framework and translates key inputs into outputs. It is often used when answers to strategic questions are not immediately obvious, but when quantifiable and repeatable relationships exist between outputs and inputs. A model's repeatable nature makes it ideal for analyzing multiple scenarios and helping decide the most appropriate course of action.
The Synchronous Marketing Process (SM) is a model of an integrated, structured, repeatable marketing process. It divides marketing into two broad categories. The right side of the model refers to marketing planning (strategic marketing activities) and the left side of the model refers to marketing operations (tactical marketing activities). The SM model is circular and constantly interacting linked by appropriate information flows. It guides the organization through a complete and thorough examination of the market, its opportunities, the development process and promotional tasks.
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